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Showing posts with label loyalty programs. Show all posts
Showing posts with label loyalty programs. Show all posts

Friday, 11 September 2015

Beyond TIFF

Image of the inside of a movie theatre, empty

The city is currently experiencing TIFF fever. The world class festival is celebrating its 40th year and the stars have come out once again to help us celebrate. If for no other reason, this 11 days of international movie magic makes Toronto a great place to be a fan of all things film. Lucky for those of us who live here though there's lots of other options to keep us happy the rest of the year. And many of them, while lacking the glamour of TIFF, sport much smaller price tags.

Did you know that Toronto currently hosts over 70 different film festivals throughout the year? When you think about it, that's more than one a week! We host short films, documentaries, genre films, films from the LGBTQIA community and films from many of the cultural groups that call Toronto home. Some of the festivals offer free screenings and most have tickets in the $10 - $15 range. A great site for upcoming film events is Toronto Plex which also includes a list of festivals throughout the year so you can plan in advance!

The city also boasts a number of unique venues for seeing movies. If you're a fan of documentaries, there's the Bloor Hot Docs Cinema. Located in one of Toronto's classic heritage theatres, this theatre programs documentaries from home and abroad and hosts other festivals, community events and special screenings. Memberships are reasonable, are available in various levels and provide great value. Community activism saved the Revue Cinema at 400 Roncesvalles, which now shows predominantly second run movies for $11, but a star card gets you $3 off every movie you see for a whole year. They're having a town hall meeting on September 26 so if you live in the neighbourhood and have ideas about how they can better serve the community, think about attending. Other heritage theatres with second run and special offerings include The Royal Cinema at 608 College, The Fox at 2236 Queen St. E. and the Kingsway at 3030 Bloor St. W.

Many of the city's cultural organizations, such as the Japan Foundation and the Istituto Italiano di Cultura, regularly sponsor free film screenings, either at their own locations or more commonly, at one of the community-based theatres listed above. Many of these are listed on this blog's Events page. Some organizations have their own theatre, like the Art Gallery of Ontario's Jackman Hall which regularly screens films related to current exhibits. The University of Toronto has Innis Town Hall, whose theatre has recently been refurbished. The Cinema Studies Student Union programs regular free features there every week during the school year, including premieres and screenings with special guests.

The Toronto Public Library is another organization that regularly schedules movie screenings. Many are geared to families, with appropriate movie selections and time slots. Others are intended for a broader audience. Some branches have regular screenings, such as Barbara Frum which hosts afternoon movies at 2 pm two Thursdays a month, while others are geared to special events or programming. For example, the Hillcrest branch will be hosting Puppetmongers Movie Night on September 17 which will show movies featuring puppetry from around the world, and starting September 16, the Brentwood branch will be hosting a monthly Polish film night.

The library also has a vast collection of movies to borrow, ranging from popular titles and foreign films to documentaries and how-to videos. New movies are added regularly.

This post wouldn't be complete without mentioning two of the bigger players in Toronto movie houses: Cineplex and the Magic Lantern and Rainbow theatres. Cineplex offers two programs that I love. The first is Scene, their customer loyalty card. It's free and the concept is simple: see movies, use the card, earn free movies. Plus 10% off movies on Tuesdays and concessions. The second program is their Classic Film Series. About once a month it puts classics back on the big screen for the reasonable ticket price of $6.

Rainbow Cinemas has a few locations around the city and if you don't mind seeing your films on a slightly older, smaller screen, it's a good way to save a few bucks. They even have $5 Tuesdays. The Carlton Cinema, which operates as a Magic Lantern Theatre, is also special in that shows a lot of new independent and foreign releases and on the third Saturday of the month as part of their Carlton Midnight Society they screen cult oddities.

There's lots more to say about the movie offerings in Toronto. As the summer has just ended, I've completely ignored the outdoor screenings that happen at multiple venues across the city for example. Watch the Events page for free and special screenings, check out Toronto Plex or Cinema Clock for listings, and add your favourites by leaving a comment on this post.

Monday, 24 February 2014

Metropasses and More with Air Miles



No one should be surprised to learn that I’m a big fan of loyalty programs. I have a whole separate wallet for the cards that collect points. One of my favourites is Air Miles. While I went for years getting very little value for my points, since the Air Miles Cash program started it’s been a whole different story.


I still collect Air Miles the same way I always have which is mostly, I admit, at the liquor store, but now when I accumulate 95 points, I suddenly have the option to take $10 off my bill at other participating sponsors (unfortunately, not at the LCBO). Thanks to the fact that I also have a no-fee Air Miles American Express card, which I only use at Air Miles sponsors, the points add up faster than you might think. Especially if you pay attention to special promotions.

While I think the new Air Miles Cash program is awesome, you’re not limited to instant gratification. Dream Miles, those that you spend on things like flights, still exist and if you take the time to browse you might be surprised at what you can get. As well as the usual suspects, like car rentals, hotel certificates, televisions and other merchandise, there are some surprising items. Did you know 1045 Air Miles will get you a TTC Metropass? Or that you can donate to programs like Trees Ontario or World Wildlife Fund using your Air Miles? They also offer special night out programs which can be tickets to theatre or special events, sometimes paired with dinner or other unique perks. The site is definitely worth a browse.

By default, all Air Miles earned are earned as Dream Miles. Once you have them, they can’t be converted to Air Miles Cash points, you have to use them for Dream Rewards. To earn Cash points, you have to log in to your account and set your collecting preference – what percentage of points earned go toward each program. You can set it for whatever you like, and change it whenever it you like.

 As an example of how quickly points can add up, my trip to the LCBO today to buy 3 bottles of wine cost me $38.80 and earned me 19 Air Miles:

LCBO Standard Offer: 1+ (1 for every $30 spent, cumulative monthly spend)
LCBO Product Bonus Offer: 16 (8 each on 2 bottles with promo offer)
AMEX Offer: 2 (1 for every $15 at Air Miles sponsors)