No one should be surprised to learn that I’m a big fan of
loyalty programs. I have a whole separate wallet for the cards that collect
points. One of my favourites is Air Miles. While I went for years getting very
little value for my points, since the Air Miles Cash program started it’s been
a whole different story.
I still collect Air Miles the same way I always have which
is mostly, I admit, at the liquor store, but now when I accumulate 95 points, I
suddenly have the option to take $10 off my bill at other participating
sponsors (unfortunately, not at the LCBO). Thanks to the fact that I also have
a no-fee Air Miles American Express card, which I only use at Air Miles
sponsors, the points add up faster than you might think. Especially if you pay attention
to special promotions.
While I think the new Air Miles Cash program is awesome,
you’re not limited to instant gratification. Dream Miles, those that you spend
on things like flights, still exist and if you take the time to browse you
might be surprised at what you can get. As well as the usual suspects, like car
rentals, hotel certificates, televisions and other merchandise, there are some
surprising items. Did you know 1045 Air Miles will get you a TTC Metropass? Or
that you can donate to programs like Trees Ontario or World Wildlife Fund using
your Air Miles? They also offer special night out programs which can be tickets
to theatre or special events, sometimes paired with dinner or other unique perks.
The site is definitely worth a browse.
By default, all Air Miles earned are earned as Dream Miles.
Once you have them, they can’t be converted to Air Miles Cash points, you have to
use them for Dream Rewards. To earn Cash points, you have to log in to your
account and set your collecting preference – what percentage of points earned
go toward each program. You can set it for whatever you like, and change it
whenever it you like.
LCBO Standard Offer: 1+ (1 for every $30 spent, cumulative
monthly spend)
LCBO Product Bonus Offer: 16 (8 each on 2 bottles with promo
offer)
AMEX Offer: 2 (1 for every $15 at Air Miles sponsors)